Overview
What is Yahoo Native?
Yahoo Native (formerly Yahoo Gemini) is Yahoo's offering for mobile, native and search engine marketing and advertising (formerly Yahoo! Advertising and Yahoo! Search Marketing), for placing ads where visitors are, with an emphasis on mobile. The marketplace offers search…
Yahoo Gemini Review
Scalable to an Extent
Good scope of unique, high-consumption impressions, limited way to receive them
Yahoo! Advertising - Reseller Review
Yahoo Gemini Review
Let Yahoo! Advertising "Yahoo!" Your Ads from the Mountains
Yahoo Gemini, A Robust Native Platform
Great ROI, Low Traffic - The Gemini Conundrum
Yahoo Gemini: Useful When Appropriate
Great complement to other PPC platforms for the largest reach of prospective customers
Yahoo Gemini
Gemini - Search & Native - Big on Oppurtunity - If You Work For It!
Yahoo Advertising! Solid product with Limitations
A low cost, high ROI, low traffic alternative to AdWords
Yahoo Ads are Gold
Pricing
Yahoo Gemini!
$25.00
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Details
- About
- Tech Details
- FAQs
What is Yahoo Native?
Yahoo Native Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(38)Community Insights
- Business Problems Solved
Yahoo Gemini is a versatile platform that has been widely used by various organizations and marketing teams for a range of purposes. One of its main use cases is running campaigns aimed at general awareness and converting traffic to a limited degree. Users have found it to be particularly effective for campaigns with low search volume or unique informational queries that are hard to weed out, making it a valuable tool for reaching niche audiences.
Another common use case for Yahoo Gemini is as an additional channel for paid search efforts. Similar to platforms like Quora and Reddit, users have integrated Yahoo Gemini into their digital marketing strategies to create and manage advertising campaigns for different clients. This allows them to drive potential customers to their websites or landing pages, expanding the reach of their paid search initiatives.
Furthermore, Yahoo Gemini has proven to be an effective lead generation tool, complementing success on other platforms such as Google AdWords. By leveraging the platform's capabilities, organizations have been able to promote artists' tour dates and upcoming events, ensuring that fans receive timely reminders through Yahoo. Additionally, Yahoo Gemini has been utilized for advertising events like esports tournaments, enabling marketers to target specific demographics effectively.
Moreover, many users have adopted Yahoo Gemini as a means to drive leads and traffic to websites, leveraging their extensive advertising experience spanning over eight years. The platform offers the advantage of purchasing native/brand awareness media at a decent and more cost-effective rate. It also provides opportunities for greater exposure when resold to clients and managed by the Ad Operations department.
Yahoo Gemini has found applications in several industries beyond entertainment. For instance, it plays a significant role in promoting brand awareness and performance marketing in sectors like mortgages and life insurance. By using the platform's features strategically, organizations can easily market their products and services across search engines and websites.
Lastly, Yahoo Gemini enables users to reach a unique target audience through native advertising. By introducing them to services and brands before targeting them with paid search advertising, businesses can effectively engage potential customers and drive conversions.
In summary, Yahoo Gemini offers a variety of use cases, from running campaigns for general awareness to targeting niche audiences with unique queries. It serves as an additional channel for paid search efforts and complements success on other platforms, allowing users to drive leads and traffic to websites. The ability to purchase native/brand awareness media at a more cost-effective rate and reach specific target audiences makes Yahoo Gemini a valuable tool for marketers across industries.
Attribute Ratings
Reviews
(1-4 of 4)Yahoo! Advertising - Reseller Review
- Good reporting.
- Easy to use interface.
- Transparency.
- Some parts of the entry are repetitive.
- Could use some more robust options.
- Could use some more granular reporting.
They don't really have a unique audience.
- Being able to provide our clients with a full suite of products is important.
- Being able to provide our clients with a different audience to be in front of.
- Being able to push Google Ads campaigns through is super easy!
It is also nice to push other campaigns straight into Yahoo! and not have as much legwork on that end.
We didn't have a direct account manager, which would have been nice, but I just don't think their size accommodates for that type of set up.
They are very knowledgeable and help guide you through a set up for each particular client.
Great complement to other PPC platforms for the largest reach of prospective customers
- Reporting: granular exports (summary, by week, by day, etc) of front end metrics (clicks, impressions, spend)
- Easily build and launch campaigns specifically tailored to client needs
- Intuitive interface and documentation to guide campaign prep and launches
- More robust and sophisticated reporting capacity: front end metrics are available with different granularities, but lacking in insight to guide optimization strategy
- No display/programmatic buying options as yet.
- Audience targeting could be improved and audience / lookalike modeling could be improved. That said, geotargeting capabilities are very good.
- It has created a more comprehensive understanding of the audience to whom a client is marketing.
- It allows clients to target and reach audience members on all major search platforms.
- It provides data and reporting to understand and analyze campaign success and optimize campaigns towards client goals.
Yahoo Gemini
- Low Spend: Our Search and Display spend has all AdWords. As many digital marketers know, AdWords is effective, yet expensive. I did some research and found out that Gemini and Yahoo Network is terribly underrated. The upside? We have been able to get moderate results using 5% of our AdWords spend. That's a drop in the bucket. The best part is that I have not seen a need to increase the spend because bids are ridiculously low.
- Higher Conversion Rates: I believe Gemini’s users are very intent driven hence a smaller population is able to drive high conversion rates.
- Platform: it is so streamlined and easier to use compared to AdWords. Yes, it lacks a lot of bells and whistles but with 5% spend, I don't really need it. Also, creatives are easier to put together. There are basic requirements like text length and minimum image dimensions but you can edit in the platform. AdWords on the other hand has a very rigid dimension requirement. It discourages using your own creatives. I find myself crossing my fingers and hoping the ads look okay.
- Reporting: Not a lot of information with analytics.
- Billing: There is no invoice or receipt. Your credit card is charged using thresholds. For instance, if your threshold is $250, your card is pre-charged $250 before your ads run. So if you have a $5000 budget, that means your card is charged 20 times! I hope this changes. It make cost center reconciliation super stressful.
However, if you have a small budget and AdWords is cost prohibitive, then by all means use Gemini - you can run a moderate two-week campaign for $500 in Gemini, while that will get you a day and a half in AdWords.
- I have only been using Gemini for about a year so I can only speak for the results obtained in that time frame. Overall impact on KPIs has been positive. On overall business objectives, I am yet to determine if this is significant enough to do a major shift in tactics.
Yahoo Advertising! Solid product with Limitations
- Offers extensive solutions to reach a high volume of users and create new reach outside of major networks like Google and Bing.
- Provides unique ways to differentiate advertisers in top positions on search results pages.
- Creates unique tactics to utilize on display networks (carousel and video takeovers).
- The Gemini platform needs to be more selective when pulling reporting and offer data further back than 1 year of performance.
- The Gemini user interface does not do well with displaying unique metrics (impression share results, competitor results, etc).
- Yahoo! Native compatibility with Doubleclick Search needs to improve instead of using dummy keywords to pull in total front end metrics.
- For high volume topics in consumers electronics, Yahoo! Advertising does well driving awareness to product pages and generating interest.
- In B2B sector, Yahoo! Advertising does not perform as well drive volume of sales due to niche user profile.
- For impression based results, MMM has credited Yahoo! Native as a top performer on bottom line ROI results.